Building the AI-powered advisor ecosystem.
bp labs builds the software, services & trust infrastructure that modern financial advisors — and the people they serve — rely on every day.
The tools advisors were sold treat the work like a checklist. We build for the human in the chair.
Financial advice is one of the most human jobs there is — and one of the least well-served by software. Our mission: build an AI-powered, multi-product ecosystem for financial advisors, and the people they serve, everywhere.
Live, and serving customers today.
Independent products, one ecosystem. Adopt one or adopt several — each stands on its own.
advisor acceleratorCompliance-first personal branding and content, produced for RIAs and top-producing agents. Your voice, your team’s approval, audit-ready archives.
ContentPersonal brandDFYadvisoraccelerator.coVisit
ffloPipeline, multi-policy client records, content, payouts, training, and an agency cockpit — the everyday system advisors run their whole practice on. Built by advisors.
PipelineClientsAgencyfflo.ioVisit
ffideA license-checked directory of financial advisors, reconciled against regulators and carriers. Consumers search with confidence; advisors claim their profile and prove their record.
VerifiedDirectoryReviewsffide.comVisit
ask ffaiThe AI assistant trained on the whole ecosystem — instant answers, client-ready briefs, and on-brand content, in an advisor’s own voice.
CopilotBriefsOn-brandcoming soonComing soonAnd three more are on the way.
New brands joining the ecosystem. We’re not ready to name them — but here’s a hint of what’s coming.
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Built by an advisor, for advisors.
I spent 14+ years advising families before I ever wrote a line of product. bp labs is what I wish I’d had back then — tools built in the chair, for the people in the chair, and for the clients who trust them. Every week I write about what we’re learning as we build.
Get the ideas behind the ecosystem.
Every week, butz peteza shares what he’s learning building AI for advisors — the wins, the failures, and the playbooks you can steal. Free, no fluff.
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